Now we have talked in detail about the design of the home page. If we move away from it and look at what other landing pages your practice website should include, we come across the landing pages Range of Services as well as Contact, both of which are also linked in the navigation bar.
What information belongs on the target page Range of services?
The range of services describes the services you offer in your practice. It includes, for example, treatment and diagnostic methods. It is best to list the services you offer in your medical practice on your practice website in tabular or bullet-point form. The arrangement of the services is completely up to you, as it is of course directly dependent on your discipline (or specialty) and expertise. An arrangement of services often chosen by our customers is from "most frequently provided" to "least frequently provided". If you serve niches that set you apart from other medical practices or colleagues, these can also be mentioned right at the beginning, for example.
What information belongs on the Contact landing page?
The contact page of your practice website should show the address, email address, phone number, fax number, as well as the practice name and specialist designation. Furthermore, it makes sense - especially for large city practices - to integrate a Google Maps link (or another web mapping service) on the contact page. This way your patients can find their way to you directly via Google Maps. We recommend, if possible, to include a photo of the Outdoor building of your practice. It is essential to point out any accessibility restrictions.