The sports app revolves around the use and purchase of a workout device that resembles an expander. The fitness app offers exercises, courses (for athletes) and training for aspiring coaches for certification.
The app operators had a clear goal to promote the training device and generate revenue through the following channels:
(i) In-app sale of equipment
(ii) Exclusive access to exercises for athletes (in-app).
(iii) Exclusive access to courses for athletes (in-app).
(iv) Selling training courses to become a certified coach.
(v) App users make a purchase from a web store that is an affiliate of the Sports App
(vi) Upgrade from B2C to B2B (misleading terms) or from BASIC to PREMIUM subscription.
These revenue streams needed to be optimally integrated into one or more layers / interfaces of the app.