BETRA
With Betra, any space can be a checkout-free and autonomous shopping experience
01
About the app
With Betra, you can offer your customers an automated, personalized and efficient shopping experience.
The AI camera technology recognizes when a product is picked up and adds it to the customer's digital shopping cart. As soon as the customer leaves the store, a digital receipt is issued immediately. He doesn't need cash or a card, and the trip leaves no environmental footprint.
Betra units are designed and customized for your space. They become an extension of your store, so they look and feel like part of your business, further strengthening your brand image. Give your customers the shopping experience they deserve.
02
What they wanted?
Basically, let's create a mini Amazon Go store. The goal is that you enter a store, a camera tracks your movements, picks up items and charges you for everything you left the store with. The goal was to develop the technology on a smaller footprint to license for small stores (5-15 m2).Â
We started with a scan-and-go approach. Once this was active, we used the running store to train our algorithms. Once the store reached a high level of confidence, we could license the technology to other stores and improve it. This would make the small stores more competitive with the giants in the field.
03
The solution
We approached this in 2 parts. In the first phase, we developed a React Native app for Android and iOS. With this, anyone could enter the store by scanning the QR codes in the app at the gates. When leaving - again via QR code - the deposited credit card is charged. Â
We have installed 6 cameras in the store to track this and have started training our algorithm to improve object detection and track customers in the store. The algorithm is constantly learning and we are working hard to improve it.
04
What the customer says
We appreciate having a native English speaker as a dedicated project manager that our team can always reach. They respond quickly and are very efficient.
- Benjamin Carreon
05
Design
The UI and UX design was created in collaboration with the client. Special attention was paid to reflect the innovative character of this product via the illustrations and the app flow. The design was also named one of the best e-commerce app designs of the year. More about the award E Commerce App Design this way.
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