The process of manipulating data for evaluation purposes with the goal of improving business operations and sharpening decision-making is called data analytics. Data analysis involves obtaining raw data, organizing it, cleaning it, storing it in an accessible location, and applying various statistical techniques to gain insights and create visualizations.
Every company generates data, both from internal and external sources. This data can come from all departments (sales, marketing, payroll, operations, production, etc.), it can be in different formats, and it can be generated by different processes, such as transactions with potential prospects, business partners, and customers. All this information serves as input for the data analysis process, which is tailored to the individual requirements of each company.
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